This information and the privacy statement below apply to our online advertising technology platform (the Platform), and will be of general interest to Internet users. If you have any questions about this information, please contact us at [email protected].
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The information and Privacy Statement provided here do not apply to the ClickCertain enterprise cloud computing service.
Ad Server: An ad server, in its simplest form, is responsible for delivering an ad to be shown in a web page. Today, communications may be sent to several servers in the process of selecting and delivering an ad. This occurs in a matter of milliseconds.
Beacons and Tags: Beacons and tags enable online advertising companies to collect data and serve advertising on web sites by allowing communication between a web browser and an ad server. A beacon (or web beacon) is a small transparent image that is placed on a web page. A tag is a small piece of computer code that is run by the web browser.
Interest-Based Advertising: Interest-based advertising uses information collected across multiple web sites to predict users' preferences and to show ads that are most likely to be of interest to those users.For example, if a user visits a travel site, they might see travel related ads on another site. ClickCertain offers web users choices with respect to the use of the ClickCertain Platform for this type of advertising.
PII: Personally Identifiable Information (PII) is information that by itself can be used to identify a specific individual. PII includes such things as name, address, phone number, and email address. ClickCertain prohibits its customers from providing PII for use on the ClickCertain Platform. (See the Privacy Statement below for more information.)
Non-PII: Non-Personally Identifiable Information is information that cannot by itself be used to identify an individual person. Non-PII includes such things as browser type, operating system, the web address of a web page visited, the time and date a web page was visited, and the web address of the referring page. It may also include the number of times a particular browser has been shown a particular ad, or it may include generic categories indicating inferences that have been made about users' interests.
Real-Time Bidding:Advertising buyers are able to bid in “real time" for the opportunity to show an online advertisement when a web page is loaded by a web browser. The winning bidder gets to show their ad in the web page. Of course, the explanations above are simplified. There are many resources available on the web to learn more about these concepts and online advertising in general. Although we have no responsibility for the content of these sites, we offer the following as good places to start learning:
ClickCertain has created a technology platform (Platform or ClickCertain Platform) that our clients use to buy, sell, and deliver online advertising, including interest-based advertising, mostly through real-time bidding.The Platform is designed to enable these advertising purposes through the use of non-PII that may be collected by clients using the Platform, or that clients may acquire from other sources. As described in the Privacy Statement below, ClickCertain makes certain uses of the non-PII collected by clients on the Platform.
Effective 1 August 2012 This privacy statement describes ClickCertain's use practices and policies with regard to the information that is collected on the Platform. It applies only to ClickCertain. It does not state the use practices or policies of our clients, of the websites on which ads are shown, or of other parties.
|What information do we collect and use?||The Platform is designed to collect and use only non-PII. Details.|
|For what purposes do we use the collected information?||ClickCertain uses the information to provide, operate, manage, maintain, and enhance the Platform. Details.|
|What information do we share with third parties?||Except for data collected on the Platform and provided to clients, partners, and service providers to operate or enhance ClickCertain' services, or as required by law, ClickCertain does not share the information collected on the Platform with others. Details.|
|How is the information stored and how long is it kept?||The information is stored using generally accepted security standards. It is retained for up to 12 months, and is then aggregated. Details.|
|What are your choices?||Web users may opt out of use of the Platform for interest based advertising. Details.|
|What happens if this privacy statement is changed?||Check this policy for changes. Material changes will not be applied to previously collected information. Details.|
ClickCertain may, to operate or enhance ClickCertain's services, provide data collected on the Platform to clients, partners, and service providers. In addition, ClickCertain may disclose such information in the event we reasonably suspect malicious activity or believe that we are legally required to do so. ClickCertain may also share aggregated data derived from the Platform, including, for example, statistics about Platform activity. Finally, we may transfer Platform data to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.
ClickCertain supports industry self-regulation, and endorses best practices and self-regulatory requirements that apply to the Platform. ClickCertain is a member in good standing of the Network Advertising Initiative (NAI). These industry sites also provide useful information about industry self-regulation of interest-based advertising:
For personal information we transfer from the European Union to the United States, we adhere to the principles of the U.S.-E.U. Safe Harbor Framework and U.S.-Swiss Safe Harbor Framework, as set forth by the U.S. Department of Commerce (http://export.gov/safeharbor/). For questions or complaints related to the collection, retention, or use of data under either of the Safe Harbor Frameworks, please email [email protected]. Unresolved privacy complaints under either of the Safe Harbors will be referred to the American Arbitration Association as an independent dispute resolution mechanism.
We may change this privacy statement at any time. However, if we were to make material changes, those changes would not be applied to information collected prior to such changes.
If you have questions about privacy on the ClickCertain Platform, you may email us at [email protected].